Eazyprop was an initiative by Vamsi Pothuru, an enterprising youngster from the city of Chennai, India. Having been a part of the family’s real estate business, Eazyprop aimed to organize the realtor space in India. Vamsi approached me with the idea with the intention to lay the groundwork needed to build this brand.
The realtor market in India is extremely rudimentary. With internally connected networks of brokers dominating the space. The primary challenge here is to identify a gap in the competitor’s positioning and pave way to build the foundations for a brand that customers would identify with and would love.
The steps employed in building out the solution is as follows:
Website User Experience
Ranjith Nair – Design
Finding True Love – Customer Persona
Winning the Battle – Perceptual Mapping Competitor Analysis
Building your house – Final Deliverable
By working on the brand’s fundamentals we were able to arrive at a point where the founder had clarity about the direction in which they wished to take the brand forward.
The final deliverable included a 28-page brand document detailing the discussions had during every session.
My Goal is to help your business with the solution it needs. The benefit of working with me is that I look further than just the problem. I consider all aspects of your business and its various customer journey touchpoints while providing you with the right solution.
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