What's covered in this course
Everything you need to launch your personal brand in less than 30 days
This course includes 37 lessons and 4.5 hours of impactful video content across 6 comprehensive sections, each covering a different dimension in personal branding and packed with practical lessons to help you build and leverage your brand.
Chapter 1: Introduction to Personal Branding
In Chapter One, you will learn about the critical importance of personal branding in today’s digital landscape, including how it can address common career challenges and improve your visibility.
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Lesson 1: The importance of Personal Branding
Lesson 2: The Power of Influence
Exercise: What is your 30 day goal with this course?
Chapter 2: Your Personal Brand Foundation
In Chapter Two, you’ll engage in self-discovery, crafting a narrative with your Story Bank, setting a 30-day goal, uncovering your Ikigai, and utilizing the SFC technique for personal development.
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Lesson 1: Mindset Matters – Understanding Mental Availability
Lesson 2: Self Discovery – Worksheets & Exercises
Lesson 3: Creating your story bank using the Story Bank Tool
Lesson 4: Setting your intentions & Goals
Lesson 5: Finding your IKIGAI
Lesson 6: The SFC Technique
Chapter 3: Art of Relationship Building
In Chapter Three, we’ll explore building and nurturing professional relationships, learning to identify and engage with key influencers, peers, and support networks effectively. The art of networking explained in detail.
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Lesson 1: Who is your target audience?
Lesson 2:Triangle of Influence – Framework
Lesson 3: My Secret Relationship Building & Networking Strategy
Lesson 4: Curious Discovery – Specific Questions & Tips to Network
Lesson 5: Imposter Syndrome & It’s Solution
Lesson 6: Networking Tracker Resource and how to use it
Chapter 4: Building Your Personal Brand Strategy
In Chapter Four we unlock the strategic approach to personal branding, covering the fundamentals of brand positioning, brand identity, The 5 to 9 Creator framework, Competitor Analysis, and defining your value proposition.
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Lesson 1: Positioning (Craft your Value Proposition) + Competitor Analysis
Lesson 2: The 5 to 9 Creator Framework
Lesson 3: Learn how to create a Vision Board
Lesson 4: Introduction to brand identity & choosing your brand colours.
Lesson 5: Using Colour theory and a tool to build your identity.
Lesson 6: Design your logo in 3 simple steps.
Chapter 5: Content Creation
In Chapter Five we go through the process of mastering content creation, guiding you through crafting relatable stories, understanding social media algorithms, and developing a cohesive content strategy.
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Lesson 1: Content “the relationship catalyst” & how it is a part of building your personal brand
Lesson 2: WTF – What’s the Funnel?
Lesson 3: The Algorithm Monster explained
Lesson 4: Storytelling – How to create relatable content
Lesson 5: Bonus: Simple Storytelling Framework
Lesson 6: Before getting into content strategy…
Lesson 7: Crafting your Content Strategy – Content Pillars, Content Pyramid & Organization
Lesson 8: Einstein’s formula for content – 5 types
Lesson 9: How to create Educational content – Educon System
Chapter 6: Managing Time & Having Processes
In Chapter Six, you’ll learn about optimizing your time and processes for personal branding success, featuring strategies for effective time management and the implementation of systems to maintain productivity.
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Lesson 1: Next steps – K3C Method & Action Plan
Lesson 2: Force Multipliers: Consistency & Conversation
Lesson 3: Building a routine that works for you